While many style guides contain packaging sections, packaging took center stage in this guide for Animal Planet Pets. After providing an overview for licensing partners, I focused on defining product categories and delineating a two-tiered packaging system for specialty and mass market products. Projects like these call for working closely with designers and other stakeholders, gathering and editing technical information and then synthesizing it for a clear and coherent read. A quick glance through the following selection of the 46-page guide will give you a sense of the project’s scope.
