Brand Licensing Style Guides

Star Trek

StyleWorks has given me the opportunity to work on countless projects over the years, including four brand licensing style guides for Star Trek. Given the scope of each series, we strived to define the characters, locations, and other elements so licensees could develop an authentic product line. The example below is from the opening section of our style guide for the first season of Star Trek: Discovery.

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For the second season, our guide grew to over 100 pages. It included series, character, and episode overviews, brand identity guidelines, design tutorials, as well as sayings and quotes mined directly from the scripts and verified with the actual episodes — a huge undertaking of writing, editing, and research. The selection below contains pages found throughout the guide.

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In addition to Star Trek: Discovery, we developed a similar guide for Star Trek: Picard. But what started it all was an earlier project in which we had a chance to imagine how the Star Trek Mirror Universe would apply to characters from Star Trek: The Next Generation. The Mirror Universe is an alternate reality where the heroes of Star Trek have villainous counterparts. I got a chance to turn the world of TNG on its head, and our style guide helped inspire a comic book miniseries with illustrations from J.K. Woodward, who collaborated with us on the project.

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