Once in a while a project comes along that calls for getting a little… weird. StyleWorks developed a licensing style guide for Jack Link’s that contained two trend collections, one an outdoor trend and the other building on the popular “Workin’ Out with Sasquatch” ad campaign. In addition to the guide copy and trend descriptions, I had a chance to dream up a variety of humorous slogans to complement the brand’s traditional tagline of “Feed Your Wild Side.”
